Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 41 other categories.

2 Optimatic is leading in Games, Online, Marketing & Advertising, Finance and 13 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Algeria, Peru, India and 20 other countries.

2 Kitara Media is leading in Canada, Philippines, United Kingdom, Brazil and 17 other countries.