Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, People & Society, Computer & Electronics and 12 other categories.

2 Optimatic is leading in Games, Online, Business & Industry, News & Media and 12 other categories.


1 Optimatic is leading in most countries, including United States, Israel, United Kingdom, Mexico and 11 other countries.

2 Kitara Media is leading in Canada, Brazil, Germany, Indonesia and 6 other countries.