Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.

2 Optimatic is leading in Marketing & Advertising, Online, Fashion & Modeling, Finance and 21 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Germany, United Kingdom and 48 other countries.

2 Optimatic is leading in Venezuela, Serbia, Thailand, Tuvalu and 6 other countries.