Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 41 other categories.

2 Optimatic is leading in Games, Online, Marketing & Advertising, Nursery & Playroom and 16 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Argentina, Peru, India and 24 other countries.

2 Kitara Media is leading in Canada, Germany, Philippines, Netherlands and 12 other countries.