Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 11 other categories.

2 Optimatic is leading in Games, Business & Industry, Online, Marketing & Advertising and 10 other categories.


1 Optimatic is leading in most countries, including United States, Canada, Germany, Israel and 14 other countries.

2 Kitara Media is leading in Colombia, Georgia, Argentina, India and 11 other countries.