Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.

2 Optimatic is leading in Home & Garden, Finance, Marketing & Advertising, Nursery & Playroom and 5 other categories.


1 Kitara Media is leading in most countries, including Canada, India, Argentina, Pakistan and 21 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Thailand and 6 other countries.