Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 41 other categories.

2 Optimatic is leading in Marketing & Advertising, Finance, Online, Fashion & Modeling and 15 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, Algeria, Ukraine and 21 other countries.

2 Kitara Media is leading in Canada, Brazil, Singapore, Russia and 13 other countries.