In terms of market share, Kitara Media is clearly lagging behind, losing to OxaMedia in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
OxaMedia is leading in Marketing & Advertising.
Kitara Media is leading in most countries, including United States, Canada, Russia, Taiwan and 31 other countries.
OxaMedia is leading in Greece, Italy and United Kingdom.