In terms of market share, Kitara Media is clearly lagging behind, losing to padsdel in all segments.
padsdel has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 31 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Graphics & Multimedia Tools and 2 other categories.
padsdel is leading in most countries, including Indonesia, India, Egypt, Brazil and 46 other countries.
Kitara Media is leading in United Kingdom, Canada and Latvia.