In terms of market share, Kitara Media is clearly lagging behind, losing to Page Peel Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Page Peel Ads is leading in Consumer Electronics, Business Services, Performing Arts, Social Network and 6 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 51 other countries.
Page Peel Ads is leading in Ecuador, Saint Lucia, Tuvalu and Samoa.