In terms of market share, Kitara Media is clearly lagging behind, losing to Page Peel Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Page Peel Ads is leading in Consumer Electronics, Business Services, Performing Arts, Antiques & Collectibles and 6 other categories.
Kitara Media is leading in most countries, including United States, Egypt, Canada, India and 26 other countries.
Page Peel Ads is leading in Switzerland, Australia and Argentina.