In terms of market share, Kitara Media is clearly lagging behind, losing to Page Peel Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
Page Peel Ads is leading in Business Services, Consumer Electronics, Performing Arts, Social Network and 6 other categories.
Kitara Media is leading in most countries, including United States, Canada, Philippines, Portugal and 24 other countries.
Page Peel Ads is leading in France, Saint Lucia, Australia and Argentina.