In terms of market share, Kitara Media is clearly lagging behind, losing to Page Peel Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 16 other categories.
Page Peel Ads is leading in Business & Industry, Social Network, Performing Arts and Marketing & Advertising.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 12 other countries.
Page Peel Ads is leading in Argentina, Slovakia and Tuvalu.