In terms of market share, Kitara Media is clearly lagging behind, losing to Page Peel Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Page Peel Ads is leading in Consumer Electronics, Business Services, Performing Arts, Automotive Industry and 6 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Italy and 20 other countries.
Page Peel Ads is leading in France, Bulgaria, United Kingdom, Viet Nam and one other country.