In terms of market share, Kitara Media is clearly lagging behind, losing to Partner-Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Partner-Ads hasn't got a lead over Kitara Media in any websites category.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 26 other countries.
Partner-Ads is leading in Faroe Islands.