In terms of market share, Kitara Media is clearly lagging behind, losing to Partner-Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 14 other categories.
Partner-Ads is leading in Shopping, Clothing and Chats & Forums.
Kitara Media is leading in most countries, including United States, United Kingdom, Indonesia, Brazil and 11 other countries.
Partner-Ads is leading in Denmark.