In terms of market share, Kitara Media is clearly lagging behind, losing to Pirchio in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Restaurants & Delivery and 15 other categories.
Pirchio is leading in Technology News and Humor.
Kitara Media is leading in most countries, including United States, Canada, Brazil, Singapore and 6 other countries.
Pirchio is leading in Italy, Germany, United Kingdom, France and 4 other countries.