Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 95 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Software, Tourism and 13 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Spain and 34 other countries.

2 Kitara Media is leading in United States, Canada, Philippines, Japan and 13 other countries.