Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 88 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Software and 13 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 37 other countries.

2 Kitara Media is leading in United States, Canada, India, Argentina and 10 other countries.