Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 97 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Software, Tourism and 11 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Russia and 37 other countries.

2 Kitara Media is leading in Egypt, Pakistan, Czech Republic, Sri Lanka and 7 other countries.