Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, News & Media and 46 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 30 other categories.


1 PubExchange is leading in most countries, including United States, Canada, United Kingdom, India and 25 other countries.

2 Kitara Media is leading in Pakistan, Switzerland, Sri Lanka, Taiwan and 8 other countries.