Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Career & Education, Shopping and 46 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Computer & Electronics, Soccer, Social Sciences and 4 other categories.


1 PubExchange is leading in most countries, including United States, India, Canada, United Kingdom and 20 other countries.

2 Kitara Media is leading in Taiwan, Indonesia, Palestinian Territories, Colombia and 6 other countries.