Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 36 other categories.

2 PubExchange is leading in News & Media, Shopping, Career & Education, Universities & Colleges and 35 other categories.


1 Kitara Media is leading in most countries, including India, Germany, United Kingdom, Brazil and 49 other countries.

2 PubExchange is leading in United States, Colombia, Pakistan, Puerto Rico and 7 other countries.