Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Career & Education, Shopping, News & Media, Universities & Colleges and 37 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 35 other categories.

Geography

1 PubExchange is leading in most countries, including United States, Canada, Brazil, United Kingdom and 24 other countries.

2 Kitara Media is leading in India, France, Japan, Egypt and 16 other countries.