Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including News & Media, Shopping, Career & Education, Universities & Colleges and 46 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 34 other categories.

Geography

1 PubExchange is leading in most countries, including United States, Canada, United Kingdom, Russia and 22 other countries.

2 Kitara Media is leading in India, Malaysia, Switzerland, Sri Lanka and 7 other countries.