In terms of market share, Kitara Media is clearly lagging behind, losing to ReferLocal in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 15 other categories.
ReferLocal is leading in News & Media, Business & Industry, Newspapers and Marketing & Advertising.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, India and 13 other countries.
ReferLocal is leading in Romania and Israel.