Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including Autos & Vehicles, Car Rentals, Business & Industry, Arts & Entertainment and 26 other categories.

2 Kitara Media is leading in Computer & Electronics, Food & Drink, Restaurants & Delivery, Adult and 10 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Switzerland, Austria, Denmark and 34 other countries.

2 Kitara Media is leading in Canada, Sri Lanka, Iran, Netherlands and 5 other countries.