Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 31 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Shopping, Photography and 24 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Sweden and 20 other countries.

2 Kitara Media is leading in United States, Canada, Philippines, India and 11 other countries.