Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 36 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Shopping, Career & Education and 28 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, Belgium, Denmark and 22 other countries.

2 Kitara Media is leading in United States, Canada, India, Argentina and 12 other countries.