Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including Autos & Vehicles, Car Rentals, Business & Industry, Arts & Entertainment and 19 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Adult and 7 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Sweden and 30 other countries.

2 Kitara Media is leading in United States, Canada, United Kingdom, Indonesia and 8 other countries.