In terms of market share, Kitara Media is clearly lagging behind, losing to ReklamZ in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
ReklamZ is leading in Sports, Soccer, Music & Audio, Cooking & Recipes and 6 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Italy and 19 other countries.
ReklamZ is leading in Turkey and Netherlands.