In terms of market share, Kitara Media is clearly lagging behind, losing to ReklamZ in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 16 other categories.
ReklamZ is leading in Sports, Business & Industry, Shopping, Health and 10 other categories.
Kitara Media is leading in most countries, including United States, Canada, Sweden, South Africa and 15 other countries.
ReklamZ is leading in Turkey.