In terms of market share, Kitara Media is clearly lagging behind, losing to RetailMaven in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
RetailMaven hasn't got a lead over Kitara Media in any websites category.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 23 other countries.
RetailMaven is leading in Australia.