Market Share by Top Websites

1 Revenue is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.

2 Revenue is leading in Sports, Celebrities & Entertainment News, Health, Football and 17 other categories.

Geography

1 Kitara Media is leading in most countries, including Canada, India, Germany, Turkey and 16 other countries.

2 Revenue is leading in United States, Ghana, United Kingdom, Spain and 11 other countries.