Market Share by Top Websites

1 Revenue is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, News & Media, Health and 20 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 11 other categories.


1 Kitara Media is leading in most countries, including Taiwan, Indonesia, India, Palestinian Territories and 9 other countries.

2 Revenue is leading in United States, United Kingdom, Ghana, Brazil and 6 other countries.