Market Share by Top Websites

1 Revenue is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 36 other categories.

2 Revenue is leading in News & Media, Sports, Health, Celebrities & Entertainment News and 25 other categories.

Geography

1 Kitara Media is leading in most countries, including India, Canada, Brazil, Russia and 23 other countries.

2 Revenue is leading in United States, United Kingdom, Ghana, Ireland and 9 other countries.