Market Share by Top Websites

1 Revenue is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.

2 Revenue is leading in Sports, Celebrities & Entertainment News, Health, Football and 19 other categories.

Geography

1 Kitara Media is leading in most countries, including India, Brazil, Canada, Netherlands and 25 other countries.

2 Revenue is leading in United States, United Kingdom, Ireland, Russia and 8 other countries.