In terms of market share, Kitara Media is clearly lagging behind, losing to Rovion in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Autos & Vehicles and 12 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Canada and 31 other countries.
Rovion is leading in United Kingdom and Spain.