In terms of market share, Kitara Media is clearly lagging behind, losing to Rovion in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 18 other categories.
Rovion is leading in Business & Industry, Business Services, Car Buying, Autos & Vehicles and 9 other categories.
Kitara Media is leading in most countries, including Canada, United Kingdom, Indonesia, India and 11 other countries.
Rovion is leading in Australia, Venezuela, Italy and Germany.