In terms of market share, Kitara Media is clearly lagging behind, losing to Rovion in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Autos & Vehicles and 12 other categories.
Kitara Media is leading in most countries, including United States, India, Germany, United Kingdom and 52 other countries.
Rovion is leading in Canada, Panama and Tuvalu.