Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Scupio has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 79 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Gambling, Lottery, History and one other category.

Geography

1 Scupio is leading in most countries, including Taiwan, Hong Kong, United States, China and 28 other countries.

2 Kitara Media is leading in Sri Lanka, Iran, Finland, Hungary and 6 other countries.