Market Share by Top Websites

1 Scupio is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 41 other categories.

2 Scupio is leading in Shopping, Business & Industry, Clothing, Health and 18 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Egypt, Canada, India and 26 other countries.

2 Scupio is leading in Taiwan.