Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.

2 Scupio is leading in Shopping, Business & Industry, Clothing, Health and 29 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 50 other countries.

2 Scupio is leading in Taiwan, Hong Kong, China, Viet Nam and one other country.