Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Scupio has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 61 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Soccer and 4 other categories.

Geography

1 Scupio is leading in most countries, including Taiwan, Hong Kong, United States, China and 10 other countries.

2 Kitara Media is leading in Canada, Indonesia, India, Palestinian Territories and 8 other countries.