In terms of market share, Kitara Media is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Religion & Spirituality, Government and 28 other categories.
Kitara Media is leading in Restaurants & Delivery, Adult, Gambling, Lottery and 4 other categories.
Kitara Media is leading in most countries, including Sri Lanka, Iran, Netherlands, Hungary and 7 other countries.
Six Apart Advertising is leading in United States, United Kingdom, France, Australia and 6 other countries.