Market Share by Top Websites

1 Six Apart Advertising is leading in Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Sports and 30 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Soccer and 4 other categories.

Geography

1 Kitara Media is leading in most countries, including Canada, Taiwan, United Kingdom, Indonesia and 10 other countries.

2 Six Apart Advertising is leading in United States, Netherlands, Brazil, Brunei Darussalam and 6 other countries.