In terms of market share, Kitara Media is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Humor and 37 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Travel and 24 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 28 other countries.
Six Apart Advertising is leading in United Kingdom, Ukraine, Turkey, United Arab Emirates and 6 other countries.