In terms of market share, Kitara Media is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Humor and 38 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Computer & Electronics and 30 other categories.
Kitara Media is leading in most countries, including Canada, India, Russia, Germany and 19 other countries.
Six Apart Advertising is leading in United States, United Kingdom, France, Poland and 7 other countries.