Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Cooking & Recipes, Music & Audio and 58 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 15 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Brazil, Czech Republic and 16 other countries.

2 SmartContext is leading in Poland, Russia, Ukraine, Germany and 15 other countries.