Market Share by Top Websites

1 SmartContext is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 44 other categories.

2 Kitara Media is leading in Adult, Restaurants & Delivery, Social Sciences, Photography and 5 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, Russia, Germany, United Kingdom and 12 other countries.

2 Kitara Media is leading in United States, Sri Lanka, Canada, China and 10 other countries.