Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Chats & Forums and 42 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 21 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 22 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Russia and 10 other countries.