Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 45 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Photography, Gambling, Lottery and 3 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Thailand and 23 other countries.

2 Kitara Media is leading in United States, Canada, Sweden, South Africa and 12 other countries.