Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Sojern has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 43 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 35 other categories.

Geography

1 Sojern is leading in most countries, including United States, Canada, United Kingdom, Australia and 69 other countries.

2 Kitara Media is leading in Egypt, Uruguay, Bolivia, Romania and 4 other countries.