Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sonobi Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.

2 Sonobi Media is leading in Sports, Marketing & Advertising, Business Services, Finance and 10 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 20 other countries.

2 Sonobi Media is leading in France, Venezuela, China, Iraq and 2 other countries.