Market Share by Top Websites

1 Sonobi Media is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sonobi Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.

2 Sonobi Media is leading in Marketing & Advertising, Business Services, Technology News, Health and 11 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 19 other countries.

2 Sonobi Media is leading in Germany, Venezuela, Bulgaria, Mexico and one other country.