Market Share by Top Websites

1 Sonobi Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sonobi Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 36 other categories.

2 Sonobi Media is leading in News & Media, Sports, Marketing & Advertising, Business Services and 12 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 30 other countries.

2 Sonobi Media is leading in Sweden, Iraq and Colombia.