In terms of market share, Kitara Media is clearly lagging behind, losing to Sonobi Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
Sonobi Media is leading in Sports, Marketing & Advertising, Business Services, Finance and 10 other categories.
Kitara Media is leading in most countries, including United States, Canada, Brazil, Singapore and 21 other countries.
Sonobi Media is leading in France, Netherlands, Taiwan, Argentina and 3 other countries.