Market Share by Top Websites

1 Sonobi Media is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sonobi Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.

2 Sonobi Media is leading in News & Media, Sports, Cooking & Recipes, Marketing & Advertising and 23 other categories.

Geography

1 Sonobi Media is leading in most countries, including United States, France, Germany, Brazil and 15 other countries.

2 Kitara Media is leading in India, Canada, Switzerland, Spain and 13 other countries.