Market Share by Top Websites

1 Sortable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sortable in all segments.

Websites Categories

1 Sortable has better usage coverage in more websites categories. Including Business & Industry, Sports, Music & Audio, Career & Education and 49 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 32 other categories.


1 Sortable is leading in most countries, including United States, Brazil, Spain, United Kingdom and 51 other countries.

2 Kitara Media is leading in Egypt, Portugal, Sweden, Norway and 2 other countries.