Market Share by Top Websites

1 Sortable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sortable in all segments.

Websites Categories

1 Sortable has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Career & Education and 68 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, History and 2 other categories.

Geography

1 Sortable is leading in most countries, including United States, United Kingdom, Brazil, India and 52 other countries.

2 Kitara Media is leading in Taiwan, Qatar and Palestinian Territories.