Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 126 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Games, Video Games and 8 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 58 other countries.

2 Kitara Media is leading in Taiwan, United Arab Emirates, Zambia, Slovakia and 2 other countries.