Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 97 other categories.

2 Kitara Media is leading in History and Graphics & Multimedia Tools.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, France and 56 other countries.

2 Kitara Media is leading in Sri Lanka, Iran, Hungary, Latvia and one other country.