Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 123 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Games, Video Games and 6 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, United Kingdom, Brazil, Norway and 43 other countries.

2 Kitara Media is leading in Canada, Belgium, Morocco, Japan and 2 other countries.