Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 123 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Games and 7 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, Norway, Great Britain, Brazil and 61 other countries.

2 Kitara Media is leading in Uruguay, South Africa, Iran, Colombia and 9 other countries.