Market Share by Top Websites

1 SpecificClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 125 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Games, Video Games and 5 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, France, Canada, Russia and 45 other countries.

2 Kitara Media is leading in Egypt, Pakistan, Czech Republic, Sri Lanka and 4 other countries.