Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Religion & Spirituality and 87 other categories.

2 Kitara Media is leading in Adult and Graphics & Multimedia Tools.

Geography

1 SpecificClick is leading in most countries, including United States, United Kingdom, France, Canada and 44 other countries.

2 Kitara Media is leading in Latvia and Iran.