Market Share by Top Websites

1 SpecificClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 117 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Games, Video Games and 4 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, Norway, United Kingdom, Indonesia and 48 other countries.

2 Kitara Media is leading in Taiwan, Iran, Hong Kong, Georgia and 8 other countries.