Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 77 other categories.

2 Kitara Media is leading in Graphics & Multimedia Tools and History.

Geography

1 SpecificClick is leading in most countries, including United States, United Kingdom, France, Indonesia and 39 other countries.

2 Kitara Media is leading in China, Georgia, Iran, Israel and 3 other countries.