Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Health and 44 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 27 other categories.


1 Spongecell is leading in most countries, including United States, United Kingdom, Italy, Turkey and 13 other countries.

2 Kitara Media is leading in Canada, India, Argentina, Pakistan and 11 other countries.