Market Share by Top Websites

1 Spongecell is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Health, Career & Education and 44 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 29 other categories.

Geography

1 Spongecell is leading in most countries, including United States, United Kingdom, France, Russia and 17 other countries.

2 Kitara Media is leading in Canada, Philippines, Belgium, Netherlands and 13 other countries.