Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Career & Education and 49 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 25 other categories.

Geography

1 Kitara Media is leading in most countries, including India, Brazil, Spain, Japan and 19 other countries.

2 Spongecell is leading in United States, United Kingdom, Canada, Italy and 9 other countries.