Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Health, Arts & Entertainment and 34 other categories.

2 Kitara Media is leading in Adult, Food & Drink, Restaurants & Delivery, Photography and 7 other categories.

Geography

1 Spongecell is leading in most countries, including United States, Germany, United Kingdom, France and 17 other countries.

2 Kitara Media is leading in Canada, Mexico, Sri Lanka, United Arab Emirates and 9 other countries.