Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Telecommunications and 41 other categories.

2 Kitara Media is leading in Food & Drink, People & Society, Restaurants & Delivery, Adult and 7 other categories.


1 Spongecell is leading in most countries, including United States, United Kingdom, China, Germany and 19 other countries.

2 Kitara Media is leading in Canada, Spain, Singapore, Serbia and 4 other countries.