Market Share by Top Websites

1 SpotX is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SpotX in all segments.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, Car Buying and 76 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 24 other categories.

Geography

1 SpotX is leading in most countries, including United States, Germany, Netherlands, United Kingdom and 41 other countries.

2 Kitara Media is leading in Canada, Poland, Latvia, Kenya and 4 other countries.