Market Share by Top Websites

1 SpotX is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SpotX in all segments.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, News & Media, Car Buying and 80 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 25 other categories.

Geography

1 SpotX is leading in most countries, including United States, Sweden, Netherlands, Germany and 45 other countries.

2 Kitara Media is leading in Canada, India, United Arab Emirates, Slovakia and 7 other countries.