Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, Health and 82 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Internet & Telecom and 28 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, United Kingdom, Australia and 28 other countries.

2 Kitara Media is leading in Philippines, Romania, Japan, Turkey and 11 other countries.