Market Share by Top Websites

1 Spring Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, Health and 81 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Internet & Telecom and 26 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, United Kingdom, Canada, France and 30 other countries.

2 Kitara Media is leading in Russia, Ukraine, Taiwan, United Arab Emirates and 9 other countries.