Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, Accommodation & Hotels and 71 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Adult, News & Media, Movies and 3 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, Australia, South Africa and 42 other countries.

2 Kitara Media is leading in Indonesia, Morocco and Iran.