Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Music & Audio and 69 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 18 other categories.


1 Sproutable is leading in most countries, including United States, Pakistan, India, United Kingdom and 57 other countries.

2 Kitara Media is leading in Spain, Switzerland, Taiwan, Iran and 4 other countries.