Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 68 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Computer & Electronics and 12 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 64 other countries.

2 Kitara Media is leading in Taiwan, Hong Kong, Estonia, Slovenia and 2 other countries.