Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Business & Industry and 68 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Software and 19 other categories.

Geography

1 Sproutable is leading in most countries, including United States, Pakistan, India, United Kingdom and 68 other countries.

2 Kitara Media is leading in Netherlands, Sri Lanka, Denmark, Hong Kong and 4 other countries.