Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, People & Society and 62 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Social Sciences, Photography, Graphics & Multimedia Tools and 3 other categories.


1 Sproutable is leading in most countries, including United States, Pakistan, India, Russia and 56 other countries.

2 Kitara Media is leading in Sri Lanka, Germany, Ecuador and Latvia.