Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.

2 StackAdapt is leading in Health, Clothing, Autos & Vehicles, Consumer Electronics and 9 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Brazil, Russia and 26 other countries.

2 StackAdapt is leading in United Kingdom, Egypt, France, United Arab Emirates and 2 other countries.