Market Share by Top Websites

1 StackAdapt is leading in Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.

2 StackAdapt is leading in Health, Clothing, Home & Garden, Cooking & Recipes and 7 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 53 other countries.

2 StackAdapt is leading in Poland and New Caledonia.