Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.

2 StackAdapt is leading in Health, Clothing, Cooking & Recipes, Marketing & Advertising and 7 other categories.


1 Kitara Media is leading in most countries, including United States, Russia, Taiwan, Germany and 27 other countries.

2 StackAdapt is leading in United Kingdom, Egypt, Hong Kong, South Africa and one other country.