Market Share by Top Websites

1 StackAdapt is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.

2 StackAdapt is leading in Health, Clothing, Autos & Vehicles, Cycling & Biking and 9 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 31 other countries.

2 StackAdapt is leading in Canada, Egypt, Netherlands, Philippines and 2 other countries.