Market Share by Top Websites

1 StackAdapt is leading in Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 17 other categories.

2 StackAdapt is leading in Health, Autos & Vehicles, Cycling & Biking and Motorcycles.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 11 other countries.

2 StackAdapt is leading in Egypt, Brazil, Nigeria, Belgium and one other country.