In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.
StackAdapt is leading in Health, Clothing, Autos & Vehicles, Consumer Electronics and 9 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Russia and 26 other countries.
StackAdapt is leading in United Kingdom, Egypt, France, United Arab Emirates and 2 other countries.