In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.
StackAdapt is leading in Health, Clothing, Celebrities & Entertainment News, Autos & Vehicles and 8 other categories.
Kitara Media is leading in most countries, including United States, Canada, Philippines, Brazil and 24 other countries.
StackAdapt is leading in Turkey, Egypt and United Arab Emirates.