In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
StackAdapt is leading in Health, Clothing, Consumer Electronics, Marketing & Advertising and 8 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, United Kingdom and 20 other countries.
StackAdapt is leading in Egypt, France, Sudan and Norway.