Market Share by Top Websites

1 StackAdapt is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.

2 StackAdapt is leading in Health, Shopping, Clothing, Autos & Vehicles and 11 other categories.


1 Kitara Media is leading in most countries, including United States, India, Argentina, Pakistan and 17 other countries.

2 StackAdapt is leading in Canada, United Arab Emirates, Brazil, Viet Nam and 2 other countries.