Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 StackAdapt has better usage coverage in more websites categories. Including Travel & Tourism.

2 Kitara Media hasn't got a lead over StackAdapt in any websites category.

Geography

1 Kitara Media is leading in most countries, including Vietnam and United States.

2 StackAdapt hasn't got a lead over Kitara Media in any country.