Market Share by Top Websites

1 StackAdapt is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.

2 StackAdapt is leading in Health, Clothing, Marketing & Advertising, Cooking & Recipes and 7 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Turkey, Netherlands and 24 other countries.

2 StackAdapt is leading in France, India, Egypt, Kuwait and one other country.