In terms of market share, Kitara Media is clearly lagging behind, losing to StackAdapt in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
StackAdapt is leading in Health, Clothing, Cooking & Recipes, Marketing & Advertising and 7 other categories.
Kitara Media is leading in most countries, including United States, Russia, Taiwan, Germany and 27 other countries.
StackAdapt is leading in United Kingdom, Egypt, Hong Kong, South Africa and one other country.