Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 SwitchAds has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, Chats & Forums and 71 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 21 other categories.

Geography

1 SwitchAds is leading in most countries, including United Kingdom, United States, Bulgaria, Spain and 54 other countries.

2 Kitara Media is leading in Canada, Saudi Arabia, New Zealand, Latvia and 2 other countries.