Market Share by Top Websites

1 SwitchAds is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 SwitchAds has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, People & Society and 56 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Software and 4 other categories.

Geography

1 SwitchAds is leading in most countries, including Bulgaria, United Kingdom, United States, Germany and 49 other countries.

2 Kitara Media is leading in Serbia, Saudi Arabia, Latvia and Israel.