Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 SwitchAds has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Sports, Travel and 48 other categories.

2 Kitara Media is leading in Adult, Restaurants & Delivery, Animation & Comics, Graphics & Multimedia Tools and one other category.


1 SwitchAds is leading in most countries, including Bulgaria, United Kingdom, United States, Italy and 37 other countries.

2 Kitara Media is leading in Mexico, Algeria, Sri Lanka, Afghanistan and 2 other countries.