Market Share by Top Websites

1 Targetix is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Targetix in all segments.

Websites Categories

1 Targetix has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Automotive Industry, Shopping and 36 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 30 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 31 other countries.

2 Targetix is leading in Russia, Ukraine, Belarus, Turkey and 6 other countries.