Market Share by Top Websites

1 Targetix is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Targetix in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.

2 Targetix is leading in Autos & Vehicles, Business & Industry, Automotive Industry, Shopping and 32 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Brazil, Singapore and 18 other countries.

2 Targetix is leading in Russia, Ukraine, Georgia, Greece and 4 other countries.