Market Share by Top Websites

1 Targetix is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Targetix in all segments.

Websites Categories

1 Targetix has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Automotive Industry, News & Media and 27 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Adult and 9 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 11 other countries.

2 Targetix is leading in Russia, Ukraine, Belarus, Germany and 4 other countries.