Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Arts & Entertainment and 199 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery and Boxing.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 111 other countries.

2 Kitara Media hasn't got a lead over TradeDesk in any country.