Market Share by Top Websites

1 Traffic Revenue is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Traffic Revenue in all segments.

Websites Categories

1 Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Celebrities & Entertainment News and 128 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Online and 6 other categories.

Geography

1 Traffic Revenue is leading in most countries, including United States, India, Indonesia, Germany and 56 other countries.

2 Kitara Media is leading in Iran, Thailand, Panama, Latvia and 9 other countries.