Market Share by Top Websites

1 Traffic Revenue is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Traffic Revenue in all segments.

Websites Categories

1 Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Celebrities & Entertainment News and 136 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Social Sciences and 5 other categories.

Geography

1 Traffic Revenue is leading in most countries, including India, France, United Kingdom, Germany and 74 other countries.

2 Kitara Media is leading in United States, Timor-leste, China, Estonia and 3 other countries.