In terms of market share, Kitara Media is clearly lagging behind, losing to Traffiq in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Traffiq is leading in Sports, Visual Arts & Design and Car Buying.
Kitara Media is leading in most countries, including United States, Egypt, Canada, India and 29 other countries.
Traffiq is leading in Italy.