In terms of market share, Kitara Media is clearly lagging behind, losing to Traffiq in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Traffiq is leading in Visual Arts & Design, Car Buying and Sports.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.
Traffiq is leading in Brazil.