In terms of market share, Kitara Media is clearly lagging behind, losing to Traffiq in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 14 other categories.
Traffiq is leading in Car Buying and Autos & Vehicles.
Kitara Media is leading in most countries, including United States, United Kingdom, Indonesia, Brazil and 11 other countries.
Traffiq hasn't got a lead over Kitara Media in any country.