In terms of market share, Kitara Media is clearly lagging behind, losing to Travora Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 15 other categories.
Travora Media is leading in Travel, Tourism, Business & Industry, Visual Arts & Design and 10 other categories.
Kitara Media is leading in most countries, including Canada, Indonesia, India, Taiwan and 9 other countries.
Travora Media is leading in United States, Bangladesh, Belize, United Arab Emirates and 6 other countries.