Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Cooking & Recipes, Arts & Entertainment, People & Society, Business & Industry and 90 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 16 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, Russia and 25 other countries.

2 Kitara Media is leading in Canada, Netherlands, United Arab Emirates, Saudi Arabia and 6 other countries.