Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Arts & Entertainment, Cooking & Recipes, Business & Industry, News & Media and 52 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 21 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, India, Germany and 23 other countries.

2 Kitara Media is leading in Argentina, Pakistan, Spain, Switzerland and 11 other countries.