Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Cooking & Recipes, Arts & Entertainment, Business & Industry, People & Society and 79 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Computer & Electronics and 12 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, India and 24 other countries.

2 Kitara Media is leading in Taiwan, Iran, Romania, Ireland and 13 other countries.