Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 190 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Auctions and History.


1 Turn is leading in most countries, including United States, France, United Kingdom, Japan and 143 other countries.

2 Kitara Media is leading in Timor-leste, Mongolia and Estonia.