Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 69 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 15 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Canada, India and 52 other countries.

2 Kitara Media is leading in Egypt, United Arab Emirates, Latvia, Kenya and 4 other countries.