Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, People & Society and 65 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Lottery, Gambling and Clothing.

Geography

1 Underdog Media is leading in most countries, including United States, Canada, United Kingdom, India and 49 other countries.

2 Kitara Media is leading in Slovakia, Bolivia, Nepal, Latvia and 4 other countries.