Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, Arts & Entertainment, Software and 80 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 11 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Brazil, Germany and 65 other countries.

2 Kitara Media is leading in Timor-leste, United Arab Emirates, Egypt, Estonia and 4 other countries.