Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Shopping and 72 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Computer & Electronics and 20 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Germany, Canada and 21 other countries.

2 Kitara Media is leading in Spain, Japan, Iran, Taiwan and 17 other countries.