Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 64 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Internet & Telecom and 24 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Mexico, Argentina and 29 other countries.

2 Kitara Media is leading in Canada, India, Italy, Malaysia and 10 other countries.