Market Share by Top Websites

1 Undertone Networks is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 71 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 19 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Brazil, Poland and 19 other countries.

2 Kitara Media is leading in Philippines, India, Taiwan, Czech Republic and 12 other countries.