Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, People & Society and 52 other categories.

2 Kitara Media is leading in Adult, Restaurants & Delivery, Photography, Animation & Comics and 3 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Chile, Canada and 23 other countries.

2 Kitara Media is leading in Mexico, France, Sri Lanka, United Arab Emirates and 7 other countries.