In terms of market share, Kitara Media is clearly lagging behind, losing to Unicast in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 13 other categories.
Unicast is leading in Performing Arts.
Kitara Media is leading in most countries, including United States, United Kingdom, Indonesia, Canada and 9 other countries.
Unicast hasn't got a lead over Kitara Media in any country.