In terms of market share, Kitara Media is clearly lagging behind, losing to Unicast in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
Unicast is leading in Performing Arts.
Kitara Media is leading in most countries, including United States, India, Canada, United Kingdom and 55 other countries.
Unicast hasn't got a lead over Kitara Media in any country.