Market Share by Top Websites

1 WebTrends Ads is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to WebTrends Ads in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.

2 WebTrends Ads is leading in Law, Marketing & Advertising, Transportation & Logistics, Health and 7 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Germany and 19 other countries.

2 WebTrends Ads is leading in United Kingdom, China, Indonesia, Bolivia and 10 other countries.