In terms of market share, Kitara Media is clearly lagging behind, losing to WebTrends Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
WebTrends Ads is leading in Shopping, Law, Marketing & Advertising, Transportation & Logistics and 9 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, United Kingdom and 19 other countries.
WebTrends Ads is leading in Indonesia, Australia, Guatemala, Argentina and 6 other countries.