In terms of market share, Kitara Media is clearly lagging behind, losing to WebTrends Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
WebTrends Ads is leading in Shopping, Law, Marketing & Advertising, Transportation & Logistics and 8 other categories.
Kitara Media is leading in most countries, including United States, Canada, Netherlands, Germany and 17 other countries.
WebTrends Ads is leading in Argentina, United Kingdom, Costa Rica, Mexico and 5 other countries.