Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to WebTrends Ads in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.

2 WebTrends Ads is leading in Shopping, Law, Health, Marketing & Advertising and 8 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, Russia, Taiwan and 24 other countries.

2 WebTrends Ads is leading in United Kingdom, Indonesia, Australia, Argentina and 11 other countries.