In terms of market share, Kitara Media is clearly lagging behind, losing to WebTrends Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 17 other categories.
WebTrends Ads is leading in Business & Industry, Marketing & Advertising, Religion & Spirituality, Motorcycles and 6 other categories.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 11 other countries.
WebTrends Ads is leading in Germany, Tunisia, Poland, Peru and 3 other countries.