In terms of market share, Kitara Media is clearly lagging behind, losing to WebTrends Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
WebTrends Ads is leading in Law, Transportation & Logistics, Marketing & Advertising, Mental Health and 4 other categories.
Kitara Media is leading in most countries, including United States, India, Germany, United Kingdom and 49 other countries.
WebTrends Ads is leading in Norway, El Salvador, Costa Rica, Tunisia and 8 other countries.