Market Share by Top Websites

1 WebTrends Ads is leading in Top 10K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to WebTrends Ads in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.

2 WebTrends Ads is leading in Shopping, Law & Government, Law, Religion & Spirituality and 11 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 26 other countries.

2 WebTrends Ads is leading in United Kingdom, Guatemala, Indonesia, Egypt and 9 other countries.