Market Share by Top Websites

1 WebTrends Ads is leading in Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to WebTrends Ads in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.

2 WebTrends Ads is leading in Law, Health, Transportation & Logistics, Marketing & Advertising and 6 other categories.


1 Kitara Media is leading in most countries, including United States, Egypt, India, France and 21 other countries.

2 WebTrends Ads is leading in Indonesia, United Kingdom, Argentina, China and 12 other countries.