In terms of market share, Kitara Media is clearly lagging behind, losing to WebTrends Ads in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
WebTrends Ads is leading in Law, Health, Transportation & Logistics, Marketing & Advertising and 5 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Iran and 21 other countries.
WebTrends Ads is leading in Indonesia, Japan, Australia, Costa Rica and 3 other countries.