Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to WebTrends Ads in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.

2 WebTrends Ads is leading in Shopping, Law, Marketing & Advertising, Transportation & Logistics and 8 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, Netherlands, Germany and 17 other countries.

2 WebTrends Ads is leading in Argentina, United Kingdom, Costa Rica, Mexico and 5 other countries.