In terms of market share, Kitara Media is clearly lagging behind, losing to Wiget Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
Wiget Media is leading in Search Engine, File Sharing, Baseball and Programming.
Kitara Media is leading in most countries, including United States, Egypt, Canada, India and 27 other countries.
Wiget Media is leading in Greece, Belgium, Italy and Sweden.