In terms of market share, Kitara Media is clearly lagging behind, losing to Wiget Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
Wiget Media is leading in Movies, Search Engine, Baseball, Newspapers and 2 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 50 other countries.
Wiget Media is leading in Greece, Belize, Isle Of Man and Tuvalu.