Market Share by Top Websites

1 YieldBuild is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to YieldBuild in all segments.

Websites Categories

1 YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 46 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Software and 17 other categories.

Geography

1 YieldBuild is leading in most countries, including United States, India, Canada, Brazil and 18 other countries.

2 Kitara Media is leading in Spain, Japan, Iran, Taiwan and 15 other countries.