In terms of market share, Kitara Media is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Health and 29 other categories.
Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, Adult and 5 other categories.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Russia and 29 other countries.
Kitara Media is leading in Latvia, Morocco and Spain.