Market Share by Top Websites

1 YieldBuild is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to YieldBuild in all segments.

Websites Categories

1 YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 47 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Software and 19 other categories.


1 YieldBuild is leading in most countries, including United States, United Kingdom, Russia, Ukraine and 15 other countries.

2 Kitara Media is leading in Canada, India, Argentina, Pakistan and 12 other countries.