Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to YieldBuild in all segments.

Websites Categories

1 YieldBuild has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Health and 29 other categories.

2 Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, Adult and 5 other categories.

Geography

1 YieldBuild is leading in most countries, including United States, India, United Kingdom, Russia and 29 other countries.

2 Kitara Media is leading in Latvia, Morocco and Spain.