Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 161 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Boxing and Auctions.

Geography

1 YuMe is leading in most countries, including France, United States, Italy, Spain and 106 other countries.

2 Kitara Media is leading in Sri Lanka, Latvia and Paraguay.