Market Share by Top Websites

1 YuMe is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 72 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 16 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, Mexico and 33 other countries.

2 Kitara Media is leading in Canada, Egypt, Turkey, Pakistan and 8 other countries.