Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 75 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 12 other categories.


1 YuMe is leading in most countries, including United States, Spain, India, Germany and 29 other countries.

2 Kitara Media is leading in Canada, Pakistan, Switzerland, Sri Lanka and 3 other countries.