Market Share by Top Websites

1 YuMe is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 75 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Software, Travel and 16 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, France, Sweden and 31 other countries.

2 Kitara Media is leading in India, Canada, Switzerland, Russia and 5 other countries.