Market Share by Top Websites

1 Kixer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Kixer in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 87 other categories.

2 Kixer is leading in Arts & Entertainment, News & Media, Games, Sports and 22 other categories.


1 Kixer is leading in most countries, including United States, Russia, France, India and 37 other countries.

2 Microsoft adCenter Conversion is leading in Korea Republic, Ukraine, Taiwan, Croatia and 8 other countries.