Kixer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 74 other categories.
Kixer is leading in Arts & Entertainment, News & Media, Games, Sports and 36 other categories.
Kixer is leading in most countries, including United States, United Kingdom, Brazil, Germany and 35 other countries.
Microsoft adCenter Conversion is leading in Canada, France, Mexico, Indonesia and 24 other countries.