Market Share by Top Websites

1 Kixer is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Moat is clearly lagging behind, losing to Kixer in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including People & Society, Business & Industry, Food & Drink, Music & Audio and 59 other categories.

2 Kixer is leading in Arts & Entertainment, News & Media, Games, Sports and 26 other categories.


1 Kixer is leading in most countries, including United States, Russia, France, India and 34 other countries.

2 Moat is leading in United Kingdom, Japan, Canada, Italy and 19 other countries.