Kixer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 88 other categories.
Kixer is leading in Sports, Games, Video Games, Golf and 21 other categories.
Kixer is leading in most countries, including United States, United Kingdom, Brazil, Russia and 34 other countries.
MSN Ads is leading in India, Taiwan, Indonesia, Israel and 17 other countries.