Kixer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Computer & Electronics, Music & Audio and 78 other categories.
Kixer is leading in Arts & Entertainment, News & Media, Games, Sports and 27 other categories.
Kixer is leading in most countries, including United States, United Kingdom, Brazil, Russia and 38 other countries.
MSN Ads is leading in India, France, Italy, Thailand and 16 other countries.