Kixer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Computer & Electronics and 77 other categories.
Kixer is leading in Arts & Entertainment, Sports, Games, Golf and 25 other categories.
Kixer is leading in most countries, including United States, United Kingdom, Brazil, Mexico and 34 other countries.
MSN Ads is leading in India, Canada, Australia, Spain and 17 other countries.