Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, NETELLER is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 155 other categories.

2 NETELLER is leading in People & Society, Internet & Telecom, Gambling, Marketing & Advertising and 46 other categories.


1 Klarna is leading in most countries, including Sweden, Norway, Finland, Netherlands and 96 other countries.

2 NETELLER is leading in Germany, Russia, Montenegro, Italy and 62 other countries.