Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paytm is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Computers Electronics & Technology and 18 other categories.

2 Paytm is leading in Jobs & Career and Law & Government.

Geography

1 Klarna is leading in most countries, including Germany, United States, United Kingdom, Sweden and 131 other countries.

2 Paytm is leading in India, Bangladesh, Nepal, Sri Lanka and 5 other countries.