Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Rupay is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 194 other categories.

2 Rupay is leading in Banking, Relationships & Dating, Flowers, Insurance and 7 other categories.


1 Klarna is leading in most countries, including Germany, Sweden, Norway, Finland and 134 other countries.

2 Rupay is leading in India, Indonesia, Malaysia, Belize and one other country.