Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Shopify Pay is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Home & Garden, Computers Electronics & Technology, E-commerce & Shopping, Finance and 8 other categories.

2 Shopify Pay is leading in Lifestyle, Food & Drink, Sports, Arts & Entertainment and 8 other categories.


1 Shopify Pay is leading in most countries, including United States, United Kingdom, Australia, Canada and 114 other countries.

2 Klarna is leading in Germany, Sweden, Netherlands, Norway and 35 other countries.