Market Share by Top Websites

1 Sofort is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Klarna is still behind Sofort in all market share segments.

Websites Categories

1 Sofort has better usage coverage in more websites categories. Including Computers Electronics & Technology, Travel & Tourism, Health, Food & Drink and 15 other categories.

2 Klarna is leading in Lifestyle, Home & Garden, Sports, E-commerce & Shopping and one other category.


1 Sofort is leading in most countries, including Germany, United States, Netherlands, Austria and 137 other countries.

2 Klarna is leading in United Kingdom, Sweden, Norway, Finland and 13 other countries.